So your website is up and running, you have already registered your properties, sent photos and created fantastic descriptions.

Perfect, this is the way to have a successful website that generates business!

Now the next step is to generate traffic through Google. Have you ever imagined your website on the first page?

Generating leads 24 hours and strengthening your brand?

Well, here at ImobiBrasil we imagine (all the time!) And we want the best positioning for all our clients (both realtors and real estate agents), but there are some points that almost nobody talks about – it is not easy to rise in the Google ranking! Firstly, it is not an automatic process and does not happen overnight (it can take months, even with a good strategy).

You may have seen “SEO gurus” claiming that they will position your site on the first page quickly.

You may have seen “SEO gurus” claiming that they will position your site on the first page quickly. Well, here we leave a very important tip, don’t even think about trying to use tricks to manipulate keywords or create artificial links that point to your site. Google has more than 200 metrics to evaluate sites and if any of these indicators do not look natural, your site may be penalized.
To learn more be sure to read our article with 10 tips on what to do to improve the positioning of your website. There is also a bonus with 5 SEO myths for the real estate market that you should avoid.

Do not be discouraged, we are here to say that it is possible with smart work and dedication.

Have you heard of the Maslow pyramid?

Rest assured you are not reading a psychology article for real estate or real estate agents. But we cannot fail to quote Maslow’s pyramid , also called Maslow ‘s  hierarchy of needs . In short – your objective is to determine the set of conditions necessary for an individual to achieve satisfaction, be it personal or professional.

Classic Maslow’s Pyramid

In this theory, the most fundamental human needs (such as air, water and physical security) are compared with the most advanced needs (such as esteem and social relationships). The theory states that you cannot reach the needs of the top without ensuring that the most fundamental needs are met first.

For example, the achievements in your academic life do not matter if you are unsure or have nothing to eat.

Well, and what does all this have to do with my site being better positioned?

The answer may not seem obvious at first, but your website’s needs for it to be positioned are comparable to Maslow’s pyramid.

SEO knowledge makes a big difference

See the list below where item number 1 is the base of the pyramid:

1. Physiological: Your website must always be accessible and easily accessible so that the mechanisms can read.
2. Security: Quality content that welcomes and answers your customers’ questions.
3. Relationships: Optimize the content according to the keywords chosen as the focus. Provide great user experience, including fast loading speed and attractive interface.
4. Self-esteem: Content worth sharing that gets links, quotes and new leads.
5. Realization: Optimize the Title, URL and descriptions to raise interest in your properties. Use Meta tags to help define your content.

See how cool! Now are we going to make some analogies using your site’s needs list?

Think about the following – your site has excellent content (Self-esteem ), but it is not always online ( Physiological ). Another case would be, your titles and friendly addresses are very well optimized (Realization ), but the content does not answer your customers’ doubts ( Security ).

Can you see the pattern here? There is no point in satisfying the needs at the top of the pyramid if the base is deficient.

This is all very cool, but where to start?

The “world” on the internet is complex and constantly changing, but you can easily understand the basics, and even a small amount of SEO knowledge ( we’ll get there ) will make a big difference.

What is SEO?

SEO is more about the people who access your site than for the search engines themselves!

SEO means “search engine optimization”. In practice, it means increasing the quality and quantity of traffic to your website, and consequently exposure to your brand, through unpaid results on search engines (Google, Bing and Yahoo ) also known as “organic” ( more on below ) .

Despite the acronym, SEO is more about the people who access your site than for the search engines themselves. In summary, it is about understanding what people are looking for online, the answers they are looking for, the words they are using and the type of content they want to consume. Knowing the answers to these questions will allow you to connect with people who are searching online for the properties and developments you offer.

Search Engine Basics

First, it is necessary to separate into two different groups, on one side are the search engines (like Google) and on the other the internet (the sites ).
Let’s use Google as an example, more and more the Google search tries to take the place of the address bar (that bar up there where you type the address of the sites). Making sure that we no longer type the sites (www.yoursite.com ) but only the name ( yoursite ). This facility creates the psychological effect that Google’s results represent the internet, but they are not!

Search engines are answer machines.

Google is an answer machine.

They scour billions of pages all the time and evaluate thousands of factors to determine which content is most likely to respond to your query.

Search engines do this by discovering and cataloging all content available on the Internet (web pages, PDFs, images, videos, etc.) through a process known as “indexing” and then ordering it according to your correspondence accordingly. With searches in a process called “ranking”.

What Results are Organic?

In the previous topic we commented on the organic results, read unpaid, (that is, without advertising), which are generated when your page is relevant to the searches performed (meets the customer’s need).

Try to keep your base constantly updated properties, meeting the relevant content of quality on their digital channels (blog, hot site and extra pages).

While paid advertising, social media and other online platforms can generate traffic to websites, most are obtained by search engines. At this point, organic search results span more search terms and convey confidence to customers. In addition to receiving much more clicks than paid ads.

In short: SEO well done has more opportunities to generate traffic than paid campaigns in the long run.

Remember – SEO is one of the only online marketing channels that, when set up correctly, can continue to generate traffic over time.
Try to keep your base constantly updated properties, meeting the relevant content of quality on their digital channels (blog, hot site and extra pages).

These are reliable strategies to improve your positioning and consequently generate traffic that will continue to grow, in contrast, paid campaigns need constant investments to bring in new visitors.

Guidelines for your site to appear on Google, According to Google itself

You should do:

• Create pages for people, not search engines.
• Do not deceive your customers and visitors.
• Avoid tricks designed to improve the ranking of search engines.
• A good rule of thumb is, if someone asks you the strategies you are using to position your site would you feel good explaining?
• Another useful test is to ask, “Does it help my users? Would I do that if search engines didn’t exist? ”
• Think about what makes your site unique, valuable or attractive.

You must avoid at all costs:

• Automatically generated content
• Participate in link schemes
• Creating pages with little or no original content (that is, copied from elsewhere)
• Cloaking – the practice of showing search engine crawlers different content than visitors.
• Hidden text and links
• Doorway pages – pages designed to rank highly on specific searches that redirect traffic to your site.

Define your goals

Vague goals are not favorable for you – so find out exactly what you are trying to achieve from now on.

The priority when developing your digital marketing strategy for the real estate sector is to assess what your goals are. Only then can you effectively plan how to get there.

Your goals should be key points when planning your marketing strategy. A hallmark of a business goal is how tangible it is. Be aware, there are two main components to a tangible goal – whether your goals are specific and whether they are measurable.

Being specific means the difference between “driving business growth” and “generating potential leads at my location”. Vague goals are not favorable for you – so find out exactly what you are trying to achieve from now on.

Being measurable, both in time and in business metrics, is another important factor in defining your goals. Unreal goals are rarely achieved.

Everyone wants to achieve success in their niche, especially in a highly competitive sector such as real estate. To help avoid this, approach your strategy in another way, for example – change “generate 500 potential visits in my city” to something like, “generate 10 potential leads in my location this month”.

Start now!

Don’t wait until later, don’t wait until tomorrow, start now!

Digital real estate marketing is no different from other sectors. But it has its particularities that must be considered.

Your goals should revolve around establishing an online presence that generates qualified leads and then guide each one through the journey of buying the property.

Another important point! Do not use the same strategy for different audiences.

For example, for the corporate rent and sale segments, your strategy should change, therefore, that basic description – ”2 bedroom apartment for sale in the neighborhood of Consolação. Accept Financing! ”, Will not work in the same way as for a couple who just had a child. This type of ad does not satisfy your customer’s need and does not answer their questions, so it ends up not being relevant and will not be shown in the first Google results.

The most important tip we can give you is – start working on your positioning right now. Don’t wait until later, don’t wait until tomorrow, start now!

(Bonus) already know ImobiBrasil? Company specialized in Sites for Real Estate and Brokers!

Take the next step and have a website for your real estate

At ImobiBrasil we are proud to work daily with real estate agents and brokers. Learning more and more each day and using these experiences to produce sites that are always easier to use, quick to navigate and secure.

Do not waste time, click below and discover all the benefits of being an ImobiBrasil customer.