The Google search engine already announced in March 2018 that the mobile version will be the priority to position a web page. In this article we will see tips on how to optimize the real estate website for smartphones, and therefore attract more traffic.
Google changes the paradigm with Mobile First Index
This change in indexing affects all websites, in March 2018 it was notified and in July it was official. What does this change mean? Well, Google adapts to users , since mobile is the main source of Internet access. In other words, the usability of the user has become the priority for the search engine.
Of course, the indexing of the desktop version does not disappear. It just stops being the benchmark when it comes to crawling, indexing and ranking the web page. Therefore, if a website wants to compete, it must optimize its mobile version as much as possible.
Technical aspects to position as Mobile First Index
Google’s goal is to provide the user with the best possible content, ordering the pages according to critical criteria for visitors from mobile devices. That is, now usability or loading speed will be very important variables to rank a page.
Your technical checklist should be the following:
- Download speed: a page should be fully operational in less than 2 seconds.
- Same content: Google wants there to be no differences between the desktop and mobile versions. The same content and the same links must appear, do not generate summaries of the content for the mobile version or hide important content in accordions.
- Structured data: you must apply structured data so that Google better understands what your content is about. In addition, this data is the source of organic results with rich snippets on mobile
- Metadata: titles and meta descriptions must be the same on mobile and desktop
Stop using flash technology on your real estate website, if there is still a website with this technology.
Do not use pop-ups and interstitial ads : these messages harm the user’s browsing. Google will penalize those who use these types of pop-up banners.
How do I check that my website is mobile friendly?
Google presses on the one hand but also provides tools to analyze the situation and progress of your Real Estate website. For example, the search engine offers us the mobile friendly test tool .
In addition, in this article we also comment on the new Page Speed , a Google meter to know what and how we should improve our page so that it loads better.
How do I know that I am indexing with my mobile website? Google will send a notification in Search Console advising of the change from the desktop to the mobile version. In addition, also in Search Console, we will see how the Googlebot Mobile crawl rate increases, that is, the Google mobile robot will pass more times on the web.
For the mobile version, is responsive or subdomain more recommended?
Without a doubt, the responsive one . These types of pages only have a single version that adapts to the screen , after all, what Google wants. Of course, this page must meet the requirements of usability, loading time, content. Having a website with an adaptive design does not mean that it is fast.
On the other hand, having a subdomain like “m.example.com” to differentiate your page for smartphones generates certain dangers. First of all, instead of adapting to the device, you must have a design for each device, screen and type of system, that is, someone will fail.
Second, since they are independent URLs, there is a risk that the content is different and therefore, penalisable. Third, if the website is in several languages, you have to make sure that the hreflang between the mobile and desktop versions point to the correct ones.
Do you want to get indexed with mobile first in 2019? If you found this article interesting, don’t forget to leave your comments below and share it.
The Importance Of Having A Real Estate Website That Loads Fast
Google rewards websites that load faster with a better position. The search engine algorithm aims to deliver the best possible user experience, in a world dominated by mobiles. That is, the consumer does not have to wait a long time or spend a large amount of data on their phone to receive the content.
Therefore, if the page of the real estate developer loads quickly, it has the advantage to get more organic leads in Google results than a slower website of the competition as of Tajarat properties.
How Google measures the speed of a website
Google as a company is open in that sense and provides free tools for those demands it asks for. This application was called PageSpeed, but since November 13, 2018 it has been transformed into PageSpeed Insights.
The renewal unites two previously separate instruments, PageSpeed with LightHouse, a more technical analysis of the webs that until now was only frequented by developers and expert SEOs.
The new platform divides the analysis into mobile and desktop, but the one that is by default is that of mobile devices, since there are more and more sites with mobile first index , so when developing a website we have to give preference to this device.
Important metrics for your website to be fast
When analyzing a page it is essential to look at two metrics to assess the evolution of our technical improvements. The first is the First Render with Content (FCP), that is, the time it takes for the page to show the first image or text.
And the second is the Latency of the first interaction (FID), the total loading time until the user can click on any of our buttons or links.
What’s new in PageSpeed Insights
It is important to understand that this tool compares the results of the web analysis with those of its Google Chrome User Experience Study (CrUX). In other words, the results arise from measurements of actual users analyzed in their study .
This load analysis tool has six main sections:
- Summary chart
- Field data
- Experiment data
- Approved audits
Understand the summary graph
This graph is the web speed score. It is divided into three segments, green means that the web is fast and goes from 90 to 100 on the scale. Yellow is that the web is normal and the points are from 50 to 89 and from 0 to 49 means that the web is slow. This photograph of the web may vary slightly the number each time the analysis is carried out, it must be taken as an average.
It is where the loading times of your website are compared with the average of the CrUX during the last 30 days. The result is scored the same as in the previous section: fast, normal or slow.
This is where the LightHouse data is still kept. That is, the page is analyzed by emulating a 3G connection and several metrics are provided:
- First Render with Content (FCP)
- Speed rating
- Time until it is interactive
- First significant render
- First CPU idle time
- Estimated input latency (FID)
It is a graph with explicit recommendations of what technical optimizations should be implemented so that the page loads faster. What’s more, even Google calculates the savings in seconds that are earned by applying these tips.
Along with the previous one, this is another technical section. They are more technical notes on our website to guide it towards the best user experience that Google wants.
We always want to end with a good deal, so Google ends the analysis with the positive points of the page. Of course, it is essential that these approved chapters do not go backwards.
Technical tips to load a real estate website fast
This improvement of the web speed measurement tool is a warning to surfers, where Google provides the necessary tools to optimize your website, so there are no excuses when it comes to positioning.
User experience is increasingly important when it comes to positioning along with technical aspects. Some technical tips to improve speed are:
- Hire a quality hosting
- Optimize images to the maximum
- Eliminate the load of unnecessary scripts
Have you already tried the new PageSpeed Insights? What do you think? Comment your impressions below and share this post if it has been useful to you.
How To Use Storytelling In Real Estate
On the Internet the king is content, but where the battle for conversion is won is in how to tell this information. In the online real estate sector, blue world city Islamabad, knows and manages to connect more directly with the emotions of her future buyer will have a better return on her investment.
Understand what is storytelling in Real Estate
We are all fascinated by being told a good story, it is the natural way that humans have to learn new knowledge. A simple story but one that appeals to the feelings we all share.
This new way of selling the product is an update on the classic commercial discourse. Storytelling is defined as a way of explaining a story that empathizes with the user and generates the desire to continue knowing the story. Only if the user is seduced will the interest and possible sale of the property be reached.
As it is something natural, the explanation cannot be forced or imposed. A recommended attitude is to put yourself in the shoes of a child by telling his latest mischief in the schoolyard.
Describe the story with passion, filling the story with data or anecdotes of emotion, and if it is visual like a video, accompany it with the gestures and verbal and non-verbal elements that we all have in a conversation.